VP Baltics
VP Baltics
The VP Baltics is responsible for coordinating group activities within the Baltic countries (Lithuania, Latvia and Estonia) and translating group strategy into actionable local initiatives. Working in close collaboration with Baltic management team, the VP Baltic ensures alignment between global priorities and the specific needs of the local markets.
In close collaboration with Baltics functional managers and regional/global teams, the VP Baltic ensures organizational alignment, drives business performance, and fosters cross-functional collaboration. A key part of the role is to break down silos, promote integrated ways of working, and support the adoption of innovative solutions across all critical domains – including operations, commercial development, people & culture, and finance.
VP Baltics is responsible for:·
· Overseeing all local operations, ensuring alignment with the company’s global vision, values and objectives
Collaborate closely with Regional and Functional VPs
· Execute global and functional strategies at the Baltic level, ensuring alignment with corporate goals, local market realities, and sustainability commitments.
· Fostering cross-functional collaboration among local teams
· Overseeing compliance with local regulations, group standards, and internal policies
· Supporting local initiatives related to organizational development, change management, and the reinforcement of company culture
· Representing the company externally, acting as the Baltic face in government relations, public affairs, industry associations, and key stakeholder engagements..
· Providing actionable market insights to global and regional teams
· Driving a culture of innovation, accountability, and continuous improvement
KPI:
· Develop and execute local action plans aligned with corporate and regional strategies to drive year-over-year revenue growth and market expansion
· Monitor and optimize financial performance, focusing on profitability and EBITDA targets.
· Successful launch of new products/services
· Shorten sales cycles and increase conversion rates
· Effective management of budgets and cost controls
· Drive new business acquisition and maintain a strong sales pipeline
· Achieve cost savings through process improvements
· Ensure compliance with local regulations and corporate standards; proactively resolve audit issues within set timeframes.
· Foster leadership development, talent retention, team engagement and promote an inclusive culture.
· Shorten sales cycles and increase conversion rates.
· Implement commercial best practices to enhance operational excellence.
Key Competences
· Communicating & Influencing:
Strong ability to engage and influence internal and external stakeholders
Skilled in building relations and leading consensus in complex environments
Clear communication, while adapting effectively across all organizational levels.
Ability to convey vision and lead change, inspiring trust and engagement.
· Developing Self & Others:
Promotes a culture of continuous improvement and talent development by empowering people with real autonomy, enabling them to make decisions, learn from failure, and grow.
· Proven experience in leading cross-functional teams with multiple reporting lines (both hierarchical and functional).
· Change Management:
Demonstrated experience in leading complex organizational transformations, including digitalization initiatives.
Strong and steady leadership in evolving contexts, with a clear sense of direction and consistency.
· Decision-Making:
Capable of making quick and well-informed decisions in complex and fast-changing environments.
· Data-Driven Mindset and strong business acumen with a proven track record in delivering business
· Deep understanding of the Baltic market, including regulatory environment, cultural nuances, and industry trends.
· Experience in financial planning, budgeting, and reporting.
· English language ( written and spoken) + Lithuanian language.
Qualification
Minimum 10 years of managerial experience, preferably within multinational companies with a matrix organizational structure.
Prior experience in retail interiors, furniture, industrial design, or commercial space construction is preferred.
Sales experience is a plus; however, experience collaborating with sales teams is still valuable.
- Location
- Lithuania, Kaunas
Lithuania, Kaunas
At ITAB we help customers turn consumer brand experience into physical reality with our know-how, solutions and ecosystem of partners.
We are an international team constantly developing in line with a changing market. One of the key factors to enable ITABs full potential is the people within the Group. We aim to lead the way, with a passion for continuously creating an inspiring, innovative and sustainable shopping experience. Our success is based on entrepreneurial thinking, commitment and responsibility.
Our common way of working is to stay curious, to be creative and find smart, innovative solutions – Think Ahead.
With passion for the market and retail business we will offer the best consumer experience to our customers by understanding different ways of shopping – Think Consumer.
ITAB is global with local competence and presence. We are building on close relations, collaborating within the Group as well as with our external partners – Think Together.

About ITAB Group
ITAB Group sells, develops, manufactures and installs complete shop fitting concepts for retail chain stores. The all-inclusive offer includes custom-made fitting concepts, innovative solutions for the checkout area, professional lighting systems and interactive products. Customers include the major players throughout most of Europe.
ITAB Group offers career opportunities in an international workplace and strives for diversity and good working conditions.